COVID-19 Resources

In these difficult times of uncertainty, Swim Collective has compiled a list of resources to help support your business. As additional new programs emerge, we will continue to update this page so be sure to check back often. If you have information or news that you think your fellow exhibitors would benefit from, please email  our marketing team at

We also recommend you contacting your local governor’s office for the latest on state specific assistance, resources and updates, as every US state & country is dealing with the Coronavirus differently. We recommend you also check in with local small business organizations and agencies.


The Treasury Dept issued further information and guidance on the loan programs available to small businesses under the CARES Act Paycheck Protection Program (“PPP”). The website provides information sheets for prospective borrowers and lenders, addressing various details of the PPP (i.e., SBA loan program) such as eligibility, application requirements, loan terms, and loan forgiveness.  The loan application itself is also now available and may be submitted starting Friday, April 3rd.

What You Need to Know About Getting Financial Stimulus Money

Both manufacturers and integrators are eligible for SBA loans for two months of payroll, and repayment will be forgiven if the rules are followed. Click to read.

Loans/Grants/Money Known in the US

Small Business Association (SBA) is offering low interest “Disaster Loans” to small businesses for up to $2 Million to help cover operating expenses like payroll, costs, debt, etc. For more info visit: You can find a regularly updated list of states where disaster assistance is being offered here.

SBA provides a number of loan resources for small businesses to utilize when operating their business.  How to get access to lending partners?  SBA has developed Lender Match, a free online referral tool that connects small businesses with participating SBA-approved lenders within 48 hours. For more information on loans or how to connect with a lender, visit:

Ideas on Adjusting Marketing Strategy During Coronavirus

How to Survive a Brand Quarantine During Coronavirus

What Your Brand Should Not Do on Social Media During the Coronavirus Crisis

Why every brand you’ve ever bought something from is sending you coronavirus emails 

What to say in a crisis: The best advice from PR pros on how to communicate now 

Facebook Small Business Toolkit for crises situations 

Managing through and building resilience during the COVID-19 outbreak from Facebook 

Other US Business Related News

The deadline to pay your 2019 tax payments of up to $1million has been extended 90 days – to JULY 15! With that said, there has been no mention about the upcoming April 15, 2020 First Quarter Estimated Tax Deadline.

The federal government is working on a stimulus package that includes sending money to individuals to help us through this scary time.

Get the advice/ support from your local Small Business Association. Connect with a free local business counselor

Many banks are helping affected customers with credit line increases and collection forbearance. We recommend you contact your bank for specific details that pertain to you.

Urge your customers to buy products from you now or gift certificates to be redeemed at a later date. Kabbage, is spearheading this initiative, details can be found here:

Retailers issue bonuses :

How to Use This Downtime to Prep Yourself

Start that Pinterest Business Account up NOW if you haven’t and if you have–generate MORE traffic by posting new images for older, better-performing pins!

Add photos and product categories to your exhibitor console profile. Show NY NOW buyers that you are open for business!

Take the time to review and improve your on-boarding and follow up customer/client experience.

Plan your social media strategy a month in advance!

Get in front of the camera. Right now, humanity is desperate for connection, so you can build your community further by taking the time to show your face and give them a chance to interact with you. Once things return to some sort of normalcy, you’ll still have that community there to support and sell to.

Take on passion projects. This will add to your portfolio and increase creativity by counteracting creative block and anxiety.

US State Specific Initiatives

The State Chamber of Commerce has created a list of resources and regularly-updated information for business owners in the state.

Employers facing potential closures or layoffs can request America’s Job Center of California Rapid Response Services for help in evaluating your business and employee situation.

New York 
The NYC Small Business Services is offering grants and zero-interest loans to businesses in specific categories of size and revenue impact. Businesses with fewer than 100 employees who have seen sales decrease by 25% or more will be eligible for zero-interest loans of up to $75,000 to help mitigate losses. The city is also offering small businesses with fewer than 5 employees a grant to cover 40% of payroll costs for two months to help retain employees.

The Pennsylvania Department of Community and Economic Development has put together a COVID-19 Business Resource guide that appears to be updated almost daily. There’s a list of contacts and resources that are available to assist affected businesses.

San Francisco
The city’s Office of Economic and Workforce Development has a comprehensive list of resources and updated information for business owners in the bay area. The city is rapidly instituting programs to help business owners. Follow @sfoewd on Twitter to keep up to date with the latest information.

The SeattleMet has an excellent list of resources for small business owners and employees in the metro area. Grants of up to $10,000 are available for businesses that make 80 percent (or less) of the area’s media income and have five or fewer employees. The business and occupation tax deadline has been extended, and there are deferred payment plans for utilities. There are plenty of other programs currently available in and around what is (at this point) the hardest-hit city in the U.S. Washington State is also offering no-interest loans for businesses that encounter cash flow problems.

Mayor Lori Lightfoot revealed a $100 million Chicago Small Business Resiliency Loan Fund that will provide low-interest loans to the city’s struggling small businesses.

The city’s business owners can apply for cash grants of up to $7,500 as part of Denver Economic Development and Opportunity’s emergency relief program. Denver Mayor Michael Hancock also announced the creation of a $4 million small business relief fund.

Led by Governor Janet Mills, Maine is one of the first states to be approved for SBA loans. The state will allocate up to $2 million in aid for small businesses.

Governor Charlie Baker announced a $10 million relief fund for Massachusetts businesses affected by the coronavirus. Funds of up to $75,000 are immediately available for companies with fewer than 50 full- and part-time employees.

Michigan: The Michigan Economic Development Corp. received approval to implement a Michigan Small Business Relief Program that will allocate $10 million in small business grants and $10 million in small business loans to local business owners.

The Wisconsin Economic Development Corp. launched Small Business 20/20—a $5 million grant program that will give companies with fewer than 20 employees up to $20,000.

For support outside of the US, we found this website that shares the latest information of country specific government bailouts

Country Specific Initiatives

For support outside of the US, visit this site for the latest information of country specific government bailouts

Federation of Indian Chambers of Commerce & Industry urges you to contact the Assistant Secretary General, Shobha Mishra Ghosh for assistance

To learn the latest of what your government is providing your business, they urge you to check the twitter account @ccifrance or visit

United Kingdom
In the UK, your business can get advice and financial help from government with backed grants and loans. Details can be found here. Federation of Small Businesses in the UK has also set up a Coronavirus hub.

Wales announced taking measures to support small businesses with £330bn in loans and £20bn in other aid. What you need to know for retail distribution.

Commercial Support Programs

The social media company announced $100 million in grants for small businesses in a blog post on March 17. Details have yet to be announced for what businesses are eligible for the grants. There is a sign-up link in the blog post to stay updated when details are released.

Microsoft Teams freemium
Enjoy unlimited chat, built-in group and one-on-one audio or video calling, 10 GB of team file storage and 2 GB of personal file storage per user. You also get real-time collaboration with the Office apps for web, including Word, Excel, PowerPoint, and OneNote.

The document automation software for small and medium-sized businesses has launched a free e-signature plan to help businesses keep running while they switch to remote working. Free eSign is offering unlimited document uploads to collect eSignatures and payment processing.

Zoom Basic Plan
Host up to 100 participants in a meeting and hold unlimited one-on-one meetings with the video-conference provider’s complimentary plan. This does provide a 40-minute limit on group meetings, though you’re not limited to the number of meetings.

Amazon announced a $5 million Neighborhood Small Business Relief Fund to provide cash grants to local Seattle small businesses.
JPMorgan pledged $50 million in aid to small businesses and nonprofits.

MainVest, a crowdfunding platform, announced its new Main Street Initiative: a $2,000, zero-interest, 120 day loan for restaurants or other brick and mortars affected by the shutdown, in addition to its normal fundraising offerings.

Mark Cuban Cos.
Mark Cuban Cos. will reimburse employees for any lunch or coffee purchases from local independent small businesses.

The Restaurant Workers’ Community Foundation
The Restaurant Workers’ Community Foundation formed a COVID-19 Emergency Relief Fund for small businesses and their restaurant workers, and is accepting donations.

CEO Jeremy Stoppelman announced the company is providing $25 million in coronavirus relief for independent restaurant and nightlife businesses in the form of waived advertising fees, and free advertising, products and services.

If you have a retail store, here are some specific resources:

 Exhibitor Show Resources

Critical Dates + Deadlines

Our Critical Dates + Deadlines PDF includes key dates in regards to booth graphics, ordering additional Freeman products and services, food, beverage, audio, visual, and mannequin rental deadlines.


Exhibitor Service Manual

Freeman is Swim Collective’s official show decorator. The Freeman Exhibitor Service Manual (ESM) contains important show information regarding shipping, set-up, tear-down, and much more.


Sponsorship and Advertising

Don’t limit your Swim Collective experience to the walls of your booth! Promoting your brand to buyers and media starts well before they reach your booth. Below are sponsorship and advertising opportunities available for building visibility among buyers and media before, during and after the show. Custom sponsorships are available.


Your Booth

What’s Included
Exhibitor booths come turn-key; three Veloce fabric walls, one table, two chairs, back-wall graphics, and two garment racks, per 10×10 are all included and built prior to exhibitor set-up. Exhibitor set-up is minimal, as your booth will be ready to hang your samples and place your décor. Additional furniture, displays, etc. can be ordered through FreemanOnline. More details on how to order will be available soon.

All booth packages include an online profile/exhibitor listing complimentary – Once your booth payment has been processed, a confirmation email will be sent to the contract contact’s email with login information to your online profile/exhibitor listing. Once you receive access to your online profile/exhibitor listing, we highly recommend updating and adding information to promote your presence at the show to attending buyers and media. Your online profile/exhibitor listing is where you will upload your Online Product Showcase image which is still included in your booth package. For more information, what is included in the basic listing, and options for upgrades, please download our PR Tool Kit.

Booth Graphics
All booth packages include backwall graphics. Graphics must be submitted as print ready files directly to our show decorators. Deadlines and requirements will be available soon.

Exhibitors can ship samples and booth decor to our show decorators in advanced to be delivered directly to your booth. More information on shipping will be available soon.

Exhibitor Set-Up
All booths come turn-key making exhibitor set-up quick and easy. Exhibitor load-in information will be available soon.

Please refer to the rules and regulations regarding “Hand Carry” and “Cart Load” services, they will be strictly enforced. Management will not have equipment available (including rolling racks) to assist with unloading. If assistance is needed, labor can be arranged for a fee.

Directions + Parking
Anaheim Convention Center
North Hall, Level One
800 W Katella Ave.
Anaheim, CA 92802
View in Google Maps
View map of Anaheim Convention Center

Click here for the general Anaheim Convention Center Parking Lot Regulations

Swim Collective Verified Vendors
Swim Collective works with a number of vendors to provide services and show information to both exhibitors and buyers. Below is the official list of verified vendors.

Do NOT follow this link or you will be banned from the site!

There is no gallery selected or the gallery was deleted.